Navistar Achieves Record Truck Market Share in Latin America and the Caribbean in 2011 Fiscal Year
Expanded Product Line-up, Award-Winning Dealers Help Fuel
Addressing a gathering of International® Truck dealers
throughout Latin America and the Caribbean, Navistar, Inc. announced it
has achieved record market share across the region for the fiscal year
ending October 31, 2011. The International® brand in the
region showed strong momentum in sales of heavy trucks in the fiscal
year, resulting in market share in the region of 21.6 percent, an
increase of 7.3 percentage points over Navistar's 2010 fiscal year. In
addition, more than 10,000 total vehicles were shipped in the region in
the 2011 fiscal year, resulting in an all-time high for Navistar in the
"Our continued success across the region is a testament to our
customer-focused strategy," said Phil Christman, president, global truck
operations, Navistar. "This is the result of providing a line-up of
industry leading trucks that customers want, and supporting those
customers with the strongest dealer network in the industry."
Expanded Product Line-up
The unprecedented growth in the 2011 fiscal year was based on an
aggressive strategy that has included the launch of new models like the
International® ProStar® and TranStar®—which
have quickly gained an excellent reputation among customers— in several
markets across the region.
The ProStar—first introduced to the region in 2010—owes much of its
success to the design. In fact, aerodynamic and lightweight innovations
have positioned the tractor truck in a category all by itself. Its
lightweight design, industry leading aerodynamics and outstanding
serviceability give it a cost-of-ownership advantage in the marketplace.
In addition, its comfortable and ergonomic interior design appeals to
drivers, as well.
In 2011, Navistar followed up the success of ProStar with the
introduction of International® TranStar®, a
vehicle that doesn't have to compromise maneuverability and visibility
with serviceability. With a set-back axle and 50-degree wheel cut,
TranStar offers outstanding maneuverability and clear sight lines, but
without the serviceability compromises that come with a traditional
cabover design. TranStar offers a full-tilt hood that offers complete
engine compartment access with ease.
Recognizing International® Truck Dealers in the
The success of Navistar in Latin America and the Caribbean could not
have been achieved without the powerful International® Truck
dealer network, representing 69 locations in 22 countries across the
region. At this year's dealer meeting in Miami, Navistar recognized
several dealers for their contribution to Navistar's record year in the
Navitrans International — Truck Market Leader in
Colombia during 2011.
Tecun International — Truck Market Leader in Panama
La Antillana Comercial International — Truck Market Leader in
the Dominican Republic in 2011.
Tractocamiones U.S.A. International — Truck Market
Leader, Heavy Duty Segment in Peru in 2011
Guaraguao International for being Truck Market Leader in Puerto
Rico in 2011.
Rensica International for being Truck Market Leader in El
Salvador in 2011.
Compagnie Haitienne de Moteurs International for being Truck
Market Leader in Haiti in 2011.
Maco International for Record Sales Growth in Chile
Motransa International for Record Sales Growth in
Ecuador during 2011.
Tractocamiones U.S.A. International — Outstanding Marketing and
Brand Development in Peru during 2011.
International de Guatemala for Service
Development in Guatemala during 2011.
"As Latin America and the Caribbean are keys to growth for our company,
we commend our dealers in the region for their record year," Christman
added. "We are fortunate to have a strong group of dealers with the
dedication and focus to help us achieve our goals, and we look forward
to their continued dedication as we continue to grow in 2012."
Navistar defines Latin America as all countries in Central and South
America with the exception of Brazil, Argentina and Paraguay.
Navistar International Corporation (NYSE: NAV) is a holding company
whose subsidiaries and affiliates produce International®
brand commercial and military trucks, MaxxForce® brand diesel
engines, IC Bus™ brand school and commercial buses, Monaco®
RV brands of recreational vehicles, and Workhorse® brand
chassis for motor homes and step vans. The company also provides truck
and diesel engine service parts. Another affiliate offers financing
services. Additional information is available at www.Navistar.com/newsroom.
Navistar International Corporation
Media contact (U.S.): Steve
Media contact (Latin America): Octavio
Investor contact: Heather Kos, 630-753-2406
Source: Navistar International Corporation
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